You’re Targeting “Millennials” Using the target group of Millennials is just weak and lazy, its become a Bullshit Bingo buzzword and covers a ridiculously broad group of people from those born in the 80’s to in some definitions the early 00’s. These generations grew up in totally different eras, experienced different things and definitely engage […]
As we’re delving deeper into our MBA at MMU, sorry Manchester Met, we’re learning that if you want to develop a business theory or concept you need to be able to stick it in a box with 4 segments, a triangle or utilise alliteration. We’ve all heard of the 4P’s or 7P’s of marketing, Boston […]
With Euro 2016 now heading to the semi final stage, brands, both official sponsors and non-sponsors, will be seeking every last opportunity to get their brand, logo, product in front of the eyes of viewers and attendees. For me one of the winners of the branding battle taking place off the pitch in France is […]
The quote is from John C Jay in the great video Briefly and is something I think many businesses need to do. For so long now we’ve been inundated with buzz words and jargon accompanied by flash presentations and slick TV ads designed by committee’s of marketers who take genuine ideas & experiences then bleed […]