The four universal phases of an identity program… analysis & planning, creative development (naming if needed, and design), application design, and documentation/launch/maintenance.
A logo doesn’t make a brand, the perceived emotional corporate image as a whole is a brand.
Visual aspects that form part of the overall brand are extremely important and we’ll ensure your identity reflects the brand positioning.
Naming of products and companies is increasingly difficult, with product proliferation, global marketing and digital platforms . Yet because of the cost and clutter of communications, the importance of an effective name is more critical than ever.
The appearance and exposure of the corporate brand must be constant, we’ll develop a dull brand manual that will give guidance for consistent implementation across a variety of media and platforms.
The identity process begins, and ends, with a detailed checklist.
At the end we’ll work through a checklist to ensure the roll out of your new identity will be smooth.
Post Launch Support
Following the launch of your new brand or identity we are still on hand to assist with any teething problems you may have or even for further consultancy on further projects.