One of the biggest misconceptions in business is that a logo makes the brand, many times you hear companies “Rebranding” only to wheel out a new logo, and expecting a change in fortunes.
Although many times the logo is the first thing many customers or individuals associate a brand and is part of a much bigger package.
The “Brand” is the emotions that an individual encounters when it thinks of your company many factors can influence these emotions and all should be considered when discussing your brand.
Perhaps the best way to sum it up is with this great quote;
Ultimately, brand is about caring about your business at every level and in every detail, from the big things like mission and vision, to your people, your customers, and every interaction anyone is ever going to have with you, no matter how small.