Aures Brand Guidelines

Working alongside the marketing team of Aures UK, this project aimed to provide a definitive guide to how the Aures branding should be executed by the various regions across the Aures business. Founded in 1989 and listed on Euronext since 1999, the AURES Group is an IT manufacturer of a complete range of hardware solutions for the international POS market (point of sale and service, retail, hospitality, etc) and the Integration KIOSK sector.

AURES has global presence, with its head office in France, subsidiaries in the UK, Germany, Australia and the USA – and a network of distributors and resellers in over 60 countries. The brand guidelines were developed to provide consistency across all the markets Aures operate within, in order to achieve this we developed guides across all elements of the brand including;

  • Logo Application
  • Logo Colour Variations
  • Typeface and Typography
  • Brand Colour Specifications including Pantone references
  • Stationery Designs
  • Sales Literature Image Grids
  • Website style and positioning
  • Email Marketing templates
  • Email Signatures
  • Advert visual style