Tide & David Harbour win Super Bowl Ad Battle
Every year the battle for NFL supremacy and “World Champion” status (don’t get me started on that phrase) happens on the field, […]
Category: Marketing
10 Things Marketers are Doing Wrong When Targeting “Millennials”
You’re Targeting “Millennials” Using the target group of Millennials is just weak and lazy, its become a Bullshit Bingo buzzword and covers […]
The 3P’s that business SHOULD be about
As we’re delving deeper into our MBA at MMU, sorry Manchester Met, we’re learning that if you want to develop a business […]
Probably….The winner of brand recognition at Euro 2016
With Euro 2016 now heading to the semi final stage, brands, both official sponsors and non-sponsors, will be seeking every last opportunity […]
Rise of Algorithms = Rise of bad marketing?
With Instagram being the latest social platform to introduce an algorithm based feed will we see a rise in black hat social […]
Cut the Marketing Bullsh*t & get to the point
The quote is from John C Jay in the great video Briefly and is something I think many businesses need to do. […]