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Tag: Strategy

Rise of Algorithms = Rise of bad marketing?

Posted 5th April 20165th December 2017 Stephen "Paddy" DysonLeave a commentPosted in Digital, Marketing, Social Media

With Instagram being the latest social platform to introduce an algorithm based feed will we see a rise in black hat social media where companies are trying to beat the algorithm instead of focusing on creating great content. We’ve seen it in SEO and other areas where people will try and trick the algorithms for […]

You Can’t Fake Social Sentiment

Posted 11th July 20155th December 2017 Stephen "Paddy" DysonLeave a commentPosted in Branding, Marketing, Social Media

Marketing BS Poster

Cut the Marketing Bullsh*t & get to the point

Posted 14th November 20145th December 2017 Stephen "Paddy" DysonLeave a commentPosted in Branding, Marketing, Promotional

The quote is from John C Jay in the great video Briefly and is something I think many businesses need to do. For so long now we’ve been inundated with buzz words and jargon accompanied by flash presentations and slick TV ads designed by committee’s of marketers who take genuine ideas & experiences then bleed […]

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