A full brand development project for a Manchester based Recruitment to Recruitment Agency.
The vision of the directors of Kanso Recruitment was to develop a brand that would redefine the Recruitment industry by providing a clear, simple solution that adds true value to their customers.
SDX were worked with the Kanso Directors to create a clean brand identity, communicating Kanso’s commitment to clarity, honesty and a business built on genuine relationships.
The first stage of the project was understanding the positioning and values the directors required and then developing a brand name that would be unique, instantly recognisable and reflected the vision of the directors, this was where the name Kanso was developed.
Following on from this the logo and visual identity was developed which included the logo design, stationary including business cards and letterheads, social media icons and finally and most importantly the brand guidelines.