SDX Creative specialise in Logo Design & Branding, Website Design, Marketing and Graphic Design projects for Manchester & Stockport based companies and individuals. Covering both digital and print design fields we work with you to find the right solution.

The Corrofast email marketing campaign was used to raise awareness of a new brand within the coatings industry.The email was targeted at existing HMG Paints customers who had asked about a lower cost alternative to ceratin products.  The email was launched simulatneously with the brand and drove brand awareness and recipients and customers towards the Corrofast website.

The campaign had a 76.6% Open Conversion rate and a 28.6% Click Conversion rate.

You can see the email below.

The second in the HydroBase Email marketing campaign was to promote a special offer of £10 per litre. This email was sent 6 months after the original HydroBase mailer which despite poor click through rates did sell quite a bit of paint. However this email was designed to move on some of the least popular colours and give HMG Paints more space for other tinting ranges within its portfolio.

The campaign had a 40.7% Open Conversion rate and a slightly improved 5.6% Click Conversion rate.

You can see the email below.

 

The HydroBase Email marketing Campaign was used to launch HMG Paints new water based tinting system to inudstries that had previously relied solely on solvent based tinters.  The campaign detailed the product and prices gave access to order sheets that the recipient could then download and email back.

The campaign had a 54.1% Open Conversion rate and a very dissapointing 4.9% Click Conversion rate, a second version was sent a month later that managed a 5% click rate.

You can see the email below.

 

This was my first piece of email marketing, the campaign was a learning excercise.  I used it to get to know the reporting software and analytics of email marketing. The campaign report brought some interesting facts to life, mainly that sex sells.  The story in the side colum was of a model supposedly painted in HMG Paint and by a landslide it attracted the most clicks in fact 41% of all clicks.

The campaign had a 90.1% Open Conversion and a 69.7% Click Conversion very good stats for a first attempt:

You can see the email below.

 

The website to accompany the rebranding of the East Manchester Junior Football League.

 View the website now: