HMG Paints Ltd are planning a summer push to promote their on site Trade Counter. The Trade Counter has been mismanaged for years and has never done any real advertising or promotion. With a change of staff within HMG Paints has come a new emphasis on promoting the HMG Paints Trade Counter and their range of sundries, including decorating equipment, spray equipment, tapes, clothes & more along along with the household brands including 3M, Stanley, Stickit, Dupont.
The current featured presentation is on DeKups by Devilbiss, the next generation in disposable paint cup systems. The HMG Paints Trade Counter is offering a fantastic promotion on the new system and its related sundries, in total customers of HMG Paints can save up to £20 on the whole kit. The promotion was 3 fold, with a print campaign that was sent out to over 600 HMG Paints customers, along with an email campaign that was sent out to selected customers. Also a poster campaign within the HMG Trade Counter to let the walk in customers know about the campaign. The campaign will be first of many to promote the HMG Trade Counter.
You can download the promotion by click here