For example if you unevolve the SDX Logo, you acheive the image below: The first circle being the X mark with the subsequent circles representing the rest of the mark.
Where did the idea come from, well in his own words who else is better to explain that Graham himself. "Inspired by an example in Los Logos ‘Compass’, simplifying ‘Unenvolving’ the Google logo. From this, I have expanded the idea and am now in the process of taking as many famous and well known brands as possible. The idea is to see how some famous brands, when simplified like this, are still quite recognisable due to a number of common factors. These typically revolve around unique brand colours, logo size and position of individual elements."
So how have I fed my addiction? Thankfully Graham has started a blog where I can get my daily fix, the blog can be located over at unevolvedbrands.tumblr.com. The blog is update daily and is a great read if you have a spare 5-10 minute in your day, though be warned you could end up spending hours working them out. I've included a couple of my favourites below for you to have a guess at and below them two of my homages to grahams work for you to have a guess at.
My homages to Grahams work:
Unevolved Blog can be found here: unevolvedbrands.tumblr.com. and Grahams Website is located here: http://imjustcreative.com/