The folks over at the Eword have proved that aswell as being good at spinning tunes, see Twitfaced 3 for evidence, they also know an awful lot about SEO and search, which is good as that's what pays there bills.

 

Last week they released the very interesting SEO report on Manchester, but they followed it up with a talk at Manchester Central where they used some very interesting stats.

I was unfortunately unable to attend but thank's to Twitter I could follow online, and for my own future reference, I've saved a few of the stats that stood out for me.  Many of the stats give small businesses and big businesses something to think about when it comes to managing there brand and it's online presence, marketers now need to think about their online strategy and can now longer rely on Black Hat SEO and keyword stuffed articles.

Quality is what counts, anyway now onto the stats:

 

 

Businesses need to be SoLoMo. Social, local & mobile. #hmus

— theEword SEO (@theEword) July 5, 2012

By 2013, mobiles will overtake PCs as the most common web access drive worldwide #hmus

— theEword SEO (@theEword) July 5, 2012

95% of smartphone users have searched for local information #hmus

— theEword SEO (@theEword) July 5, 2012

91% of UK searches take place on Google

— theEword SEO (@theEword) July 5, 2012

Less than 1% of searchers look at page 2 of Google

— theEword SEO (@theEword) July 5, 2012

It's game over for keyword-stuffed content #hmus

— theEword SEO (@theEword) July 5, 2012

79% of website visitors won't read your content word for word #hmus

— theEword SEO (@theEword) July 5, 2012

25% of Google searches contain a locality #hmus

— theEword SEO (@theEword) July 5, 2012

To check how many people are searching for a keyword, use Wordtracker or the Google AdWords Keyword Tool #hmus

— theEword SEO (@theEword) July 5, 2012

3 top tips for Google Penguin. Don't over-optimise, go social & focus on quality content. #hmus

— theEword SEO (@theEword) July 5, 2012

 

 

If you're not already then you really should give the folks at the Eword a follow on Twitter or check out the Eword website.