When launching a new product, service or brand every marketer would love a big budget to create some buzz. Well TV company TNT have given their ad agency a budget to create some buzz for their new channel in Belgium.
With the emergence of cable and satellite TV the public have access to hundreds of channels so how do you go about getting your new channel noticed? Well TNT, who's tagline is "We know drama" stuck to what they are good at and brought drama to a small town in Belgium.
TNT placed a big red push button on an average Flemish square of an average Flemish town.Hovering above the already tempting button was a sign with the text "Push to add drama." Many unsuspecting passer by was tempted by the offer, who wouldn't be, and that's when TNT added the drama they are associated with. View the video below to see the drama unfold.