This weekend sees the Super Bowl take place in America, the Super Bowl is the most watched sports event in the world with over 110 million Americans expected to tune in.  Not only do people watch it for the game one of the biggest talking points of the Super Bowl is the commercials, with a 30 second commercials costing $3.5 million, the ads get more coverage than the game itself.  Brands will be launching new products and generally trying to outdo each other with many already releaseing teasers for their Super Bowl adverts, it's certainly big business.

 

The Super Bowl is the pinnacle of sporting platforms and anyone who's ever played any sport has imagined what it would be like to be playing in front of thousands of screaming fans in impressive arenas.  Dreams of scoring a winning goal at Wembley can make the hairs on your neck stand up and evokes great emotions even thinking of it, well Budweiser Canada  have made this a reality for 2 small town hockey teams, they told two hockey teams they were filming a documentary and took about filming the event as it unfolded, the players will never forget the night and the idea has produced a great advert.