Anyone who has ever done production work and artworking will appreciate this. This is a response from the designer when asked why they had charged £50-£100 to place graphics on a banner using artwork files supplied by the client...

The minimum number of steps necessary to "place" the artwork...

1. Download the client's artwork files

2. Open the $1700 program suite used to convert and manipulate the files

3. Identify the production vendor, determine the measurements, and create a blank template

4. Lay out the artwork in a way the is pleasing to the eye and that adheres to the client's instructions (provide two versions if the client's instructions are incomplete)

5. Do a screen shot of the results and email them to the client for approval

6. Make adjustments (if there are any)

7. Re-send screen shots for client approval (if changes are made)

8. Preflight the files, at minimum, CMYK conversion, text to outlines, reproduction blacks

9. Save the final art following the specific requirements of the production vendor and upload the files to production

10. Archive the finished file and maintain it in storage in the event there are future changes

11. Create an invoice for services rendered and send it

This is taken from :http://www.facebook.com/note.php?saved&&note_id=199725116728601&id=106279292738410 But is no doubt understood by many people who artwork and design.