SDX Creative Blog

Offices around the country will be running a sweepstake for tomorrows Grand National.  However if you want to get a bit technical I've found this very interesting analysis of the past ten years and what to look for in this years field.

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When launching a new product, service or brand every marketer would love a big budget to create some buzz.  Well TV company TNT have given their ad agency a budget to create some buzz for their new channel in Belgium.

With the emergence of cable and satellite TV the public have access to hundreds of channels so how do you go about getting your new channel noticed?  Well TNT, who's tagline is "We know drama" stuck to what they are good at and brought drama to a small town in Belgium.   Add a comment

KLM, the Dutch airline, have taken social media use to the next level and given customers a brand experience they'll never forget whilst also acheiving massive brand awareness in the process.

Critics of social media and privacy say we put far to much information online and this KLM ad kind of supports the fact however KLM used it to their advantage.  By seeing which customers had checked-in to their flights they scowered the customers social media profiles and bought them a personalised gift based on information obtained on the social media platforms.

As the description of the video says, "KLM made an exciting campaign to connect with their customers called KLM Surprise at the Amsterdam Schiphol Airport. They tracked down "how happiness spread'." By initiating these acts of kindness the company saw a massive spike in internet activity including mentions and retweets on Twitter and no doubt received a massive boost in brand goodwill.

This is a fantastic example of how you can use social media to better understand customers and even potential customers and clients before you even meet them.  This is something we have been trialling for some time and by finding out a persons interest it can allow you to tailor brand presentations and meetings.

The Star Wars franchise has always been linked with great design and these posters for a new exhibition maintain that reputation.  Star Wars and Design fans alike will appreciate them. As a great master would say "Force is strong with posters it is." Add a comment